Logo & variants
Primary mark plus horizontal, vertical, monochrome and favicon-scale versions.
06 · الهوية البصرية والعلامات التجارية
Brand Identity & Logo Design
An identity is not a logo. It is the system that makes a brand recognisable before its name is read.
Many brands own a beautiful logo and a broken identity: a different colour in every post and a new typeface in every deck. The identity we build is a complete system — logo, colours, matched Arabic and Latin typefaces, grid, image style and written usage rules.
We give Arabic lettering particular care: choosing the Arabic face and balancing it against the Latin one is what separates a well-crafted Saudi identity from an improvised visual translation. Files are delivered ready for print, screen, embroidery and cutting.
What the service includes
Colour system
Primary and secondary palettes with exact print and screen values and readable contrast ratios.
Typography
Harmonised Arabic and Latin typefaces with a clear size scale for headings and body.
Identity applications
Cards, stationery, signage, packaging, facades and team uniform.
Platform templates
Ready templates for posts, stories and presentations that hold the look together.
Brand guidelines
A PDF covering what is and is not allowed, so any future designer follows the same system.
How we work
Discovery
A session defining the brand's character, values, audience and position among competitors.
Visual direction
Two mood boards and two radically different directions; one route is chosen.
Development
Building the full system around the approved route and testing it on real applications.
Handover
Open and production-ready files in every format, with guidelines and a handover session.
Frequently asked questions
How long does a full identity take?
Typically three to six weeks, depending on the number of applications required and the client's approval cycle.
Do you hand over the source files?
Yes, all open and source files are delivered alongside print and web-ready formats — the identity belongs to the client.
Do you refresh an existing identity?
Yes. A refresh can be a conservative evolution that keeps what the audience already recognises, or a full rebuild; we decide after auditing the current identity.
Ready to start?
Tell us what you need and we will come back with a clear scope and price — no obligation.